SNIDE SS26 Event
Sat 11 Jul
|The Assembly Rooms
COMMENT FAIRE MIEUX (“How To Do Better”) Join SNIDE for the presentation of our Spring Summer 2026 collection.
Time & Location
11 Jul 2026, 19:00 – 23:00
The Assembly Rooms, Fenkle St, Newcastle upon Tyne NE1 5XU, UK
About the event
For one night only, we’ll be taking over the former China White nightclub beneath Newcastle’s historic Assembly Rooms, transforming the forgotten space into an immersive environment dedicated to fashion, installation, music, and community.
This is not a traditional pop-up shop.
COMMENT FAIRE MIEUX (“How To Do Better”) explores themes of discipline, self-improvement, routine, and personal growth. The evening has been designed as a complete experience, combining the unveiling of the SS26 collection with large-scale visual installations, projection, music, and retail within one of Newcastle’s most iconic hidden spaces.
Alongside the collection, guests will have the opportunity to explore the installation, purchase pieces from the collection, enjoy complimentary drinks (subject to availability), and meet a wide range of designers, photographers, artists, musicians, founders, and creatives from across the North East.
SNIDE was founded in Newcastle with the belief that ambitious fashion projects can be built here without leaving the city. This…